- Industry Employee Communications
- Company Size 51-200
- Project Team
1 Product Manager
3 Mobile Developers
1 Product Designer - Role I led the design of the Flip mobile app, working to reduce design and tech debt while improving consistency and usability across the experience. I contributed to solutions for new challenges and opportunities, ensured feature parity with the web app, and helped shape the overall mobile experience through close collaboration with product and engineering.
- Process We worked in two-week sprints with shifted design sprints. Using an iterative approach with research, prototyping, and experiments, we improved the app step by step. Tight collaboration with developers ensured feasible changes, while refining our workflows and design patterns helped us ship more reliably.
This was the initial onboarding experience of the app, that was rather disruptive and not so elegant.
The updated onboarding features a dynamic and contextual experience where the individual steps only appear when relevant, creating a more inviting and scalable experience. Users land in the app directly and instead of having to click away a bunch of things.
We didn’t stop there. The first screen sets the tone and on the left you can see the old version that lacked visual polish. To the right, you can see the evolution towards an engaging first experience when opening the app.
In these images you can see a before and after of improvements for the tasks feature to increase readability and usability, by introducing visual dividers and enhancing color coding for status indicators.
In the context of a hackathon, I designed gamification elements like achievements to drive engagement and increase metrics such as daily active users and app opens.
I created interactive chatbot flows in Figma, demonstrating different use cases and their potential for guiding users through structured interactions.